Sr. Account Director at Google
Zach leads our efforts for advertising technology and programmatic buying for our Food, Beverage and CPG Vertical. He is a six year veteran of Google, based out of our Chicago office. Zach’s background is in the finance and banking world, having worked at Merrill Lynch as well as a boutique investment firm prior to his time at Google. His focus is on helping Google’s advertisers use data-driven technology to better align their digital marketing to measurable KPIs for their business.
Description: Attendees will better understand how marketers can capitalize on the digitalization of experiences and the proliferation of digital services. Using data signals, advertisers are able to better understand the consumer journey and improve their conversations with their customers.