Vice President, Head of Field Marketing and Insights at Yahoo
Tony is the Head of Field Marketing for Yahoo, based in New York – I oversee all B2B Marketing, Product Marketing, Sales Learning, and Sales Insights – a group which consists of over 100 people. Prior to this role, I lead the Sales Insights division at Yahoo and am a digital researcher and marketer by trade.
Description: As digital media increases its pervasiveness in our lives, mobile has become the catalyst for changing the way we live. In this new environment, it becomes crucial for marketers to understand consumer media usage trends, their levels of emotional attachment to various media/devices, and what are the attentional implications for marketing communications – this […]
Description Join executives from Forrester Research, IBM, Microsoft, mCordis, Return Path, Yahoo, Ogilvy One and more in a 1 hour discussion to moderated by Purina and FleshmanHillard. Followed by another hour of conversation opened up to the floor for questions of our panelists. Click here to learn more about the executive roundtable and how to register