Creative Strategy at Pinterest
Raashi leads CPG East in the Creative Strategy group at Pinterest. With a decade of digital experience, she brings strong expertise in creative strategy, insights, and integrated marketing. Prior to Pinterest, Raashi worked on the agency side at Grey and Razorfish. Over the past years, she has worked across CPG, retail, automotive, and entertainment brands to develop insights and recommendations around digital experiences. She received her Masters degree in Integrated Marketing with a digital concentration from New York University and BA in Neuroscience from Bowdoin College.
Description: One of the biggest hurdles that marketers fact today is creating content that’s personalized and inspires people to act. Join Raashi Rosenberger from Pinterest to chat about how developing great creative based on “me” time instead of “them” time may not be as tricky as it may seem.