Executive Vice President of Creative Technology Strategy at Weber Shandwick
With over 17 years of digital technology experience, Patrick is Executive Vice President of Creative Technology Strategy at Weber Shandwick. Patrick partners closely with clients to identify and architect emerging technology strategy with a deep understanding of the intersection between content, social/digital platforms, and technology platforms/devices.
Patrick has architected cutting edge programs for clients at Weber Shandwick including developing the first Oculus Rift Virtual Reality immersive film for a large consumer brand as well as deploying VR via Google Cardboard for a global textiles organization. In addition to activating creative technology programs, Patrick has also brought to clients the concept of approaching programs with a hacker mentality, bringing digital, technology and disruptive trends to clients with a realistic prototyping approach.
While at Weber Shandwick, Patrick has worked closely to develop complex content engagement programs, build brand affinity and led digital strategy teams with clients including Novartis, PepsiCo, Ocean Spray, The Home Depot, American Airlines, Abbott, Celgene, Korn Ferry, as well as Polaroid. He has driven digital solutions including virtual reality, wearable technologies, socially integrated media-centers and newsrooms that extend the public relations engagement foot print, social engagement programs, corporate .com re-designs and re-architectures, intranet and extranet collaboration best practices and platforms, and mobile applications.
Patrick was on the Cannes Innovation Lions Jury this year, reviewing and judging work that lived at the heart of creative, data, technology and ideas.
Patrick received his Bachelors in Mathematics and Computer Science from Boston University and his Masters in Business Administration in Strategic Management from Boston College.
Description: You’ve seen 360-video across your social channels. You probably have a Google cardboard in your drawer at the office. Perhaps you’ve been able to try on a Microsoft Hololens headset, or taken a mission to Mars in VR. One-off immersive technology stunts are great, but what’s next for brands – to leverage the power […]