Content Strategy Lead at Twitter
Nina E. Mishkin, Sr. Manager, Content Planning & Strategy
Nina is responsible for developing content strategies with brand and agency partners at Twitter, helping marketers build insight based content strategies that drive brand and business value. As a part of this she runs The Planning Studio, interactive studio sessions designed to help the Fortune 100 ‘win the moment’ on Twitter.
Prior to joining Twitter in 2015, Nina was Director of Digital & Social Content at American Express, where she managed the brand’s content strategy, leading the development of award-winning programs like #PassionProject, which celebrated unique doers and makers making a difference in the world, and #EveryDayGenius, a content series that served up life hacks to connect with the next generation of Card Members. Earlier, Nina received the Chairman’s award for innovation when she helped launch “Twitter Sync” in 2012, which marked Amex’s foray into social commerce.
Nina earned a Bachelor’s degree in Art History and Business from the University of Michigan. She is @mishkin on Twitter.
Description: How do you capture attention in a fast-moving feed? How do you take advantage of a real-time conversational platform? Presentation will share the keys to creating effective and relevant content for the Twitter feed.