Head of Marketing at Oakwood Systems Group
Nicki Powers is the Head of Marketing at Oakwood Systems Group, a digital consulting firm that specializes in the full .NET stack. Prior to joining Oakwood Systems Group, Nicki lived in San Francisco and worked as a Marketing Consultant for LinkedIn. Nicki has spent nearly a decade helping companies grow through digital marketing.
Description: In this session you will learn about the tools that can be used to measure the return of your marketing and social media investments, the best practices for attributing conversions back to your spend, and how to meaningfully align metrics that measure the success of your business.