Sr. Manager, Adobe Consulting at Adobe Systems
Michael leads the data strategy & insights business consulting practice in Adobe Consulting. He and his extended team of business consultants provide data strategy and analysis, audience and segmentation strategy, data science services, organizational readiness & governance guidance, and overarching digital marketing expertise to Adobe Marketing Cloud customers.
Through the years, he has led and managed teams in some of the most high-growth and forward-looking areas of Adobe Consulting and led the Adobe Retail and Travel Consulting practices in the Americas.
In 2015, Michael released his first eBook, The Analyst’s Manifesto, a call-to-arms for the modern Digital Marketing Analyst. He has presented with 10 customers at 8 Summits in the Americas and EMEA and has judged the Adobe Digital Analytics Competition twice.
Michael was a Senior Business Consultant and team lead with Adobe Analytics for years, helping to create and lead many best practice solutions related to multi-channel analysis and attribution.. His 20-year career has been focused on encouraging, creating & measuring digital experiences. He started as an on-air talent and the online director at three radio stations in St. Louis, then moved on to start his own dotcom. Later, after three years as a senior interactive project manager at St. Louis’s largest media production facility, Michael spent three years at Omnicom’s Rodgers Townsend, responsible for strategy & execution of digital marketing programs for AT&T and Anheuser Busch.
Michael resides in St. Louis, Missouri with his wife, four sons, and (female) puppy.
Description: The “digital natives” continue to expect more from their digital experiences. As a result, it’s more critical than ever for digital marketers to become increasingly data-centric in their nature and behavior. It’s the only way to understand the customers’ needs & desires and respond to them better. Michael Halbrook, Senior Manager of Business Consulting […]