speaker-info

Michael Bartholow

Sr. Search Project Manager at LunaMetrics

About Michael

Michael has worked on SEO, PPC and Digital Marketing campaigns for a huge number of clients in my career. I know what it takes to break through the noise and find your audience.

“Digital Marketing is in an interesting state. We’re overwhelmed with data, blog posts, and blog posts that contraindicate those blog posts. Let’s cut the clutter and get results.”

My Sessions

Increase Paid Search Efficiency with Custom Audiences

North Highland Room

Description: Most marketers now retartget users who’ve recently interacted with their website, but few know how deep the rabbit hole goes. Learn how to build granular audiencesĀ in Google Analytics to use in Google AdWords to maximize your user base and reduce paid search waste. Tools like Similar Audiences and Customer Match provide powerful targeting that […]

All Company Sizes B2B and B2C Data Digital Marketing & Communications Intermediate/Advanced Level
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