speaker-info

Melissa Hamilton

Vice President, Integrated Production at Momentum Worldwide

About Melissa

Over 14 years in digital and integrated marketing, focusing on bridging the gap between different channels and technologies.

Client experience has spanned government, telecommunications, insurance, utility (specifically energy efficiency), retail and CPG. Have extensive experience in both B2C and B2B audiences.

Specialties: Experience planning and producing across multiple channels – video, websites, social, banners, sponsorships, kiosks, multi-touch, mobile applications, games, email, database/ CMS, VR and interactive outdoor.

Experience with media planning/buying, a number of serving and tracking tools, click stream analytics, research methodologies and tools, and integrated digital campaigns across SEM, SEO, CPC, CPM, CPA, Lead Gen, email, as well as widgets, mobile, social, webcasts/ podcasts, video, and wikis.

My Sessions

Brand Experience & The New Network

Coegi Room

Description: Brand experience and the concept of experiential marketing were once simply rooted in the space around you – harnessing the power of events, concerts, retail, sporting events, and personal interactions to create value for consumers and brands alike. But when technology transforms the space around you, and those personal interactions, how do you reinvent […]

All Company Sizes B2B and B2C Digital Marketing & Communications Innovation Intermediate/Advanced Level Technology
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