speaker-info

Maya Mikati

Corporate Campaign Management Strategist at IBM

ABOUT MAYA

Maya is a Marketing Professional, with 10 years of experience, specializing in Global Communications and Marketing, working with executive leadership and cross functional teams to drive Marketing transformation at IBM.

Maya is a marketing consultant and educator, tasked with reinventing teams’ marketing strategies and way of working, to be data-driven and creatively inspired. Maya is especially interested in driving optimization strategies at IBM.

Maya’s past experience includes working in Account Management and Planning at Leo Burnett in Dubai and in Sales & Marketing at InterContinental Hotels in Beirut. She graduated from NYU’s Masters in Integrated Marketing.

My Sessions

Executive Roundtable featuring Forrester Research and IBM

Coegi Room

Description Join executives from Forrester Research, IBM, Microsoft, mCordis, Return Path, Yahoo, Ogilvy One and more in a 1 hour discussion to moderated by Purina and FleshmanHillard.  Followed by another hour of conversation opened up to the floor for questions of our panelists. Click here to learn more about the executive roundtable and how to register

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Keynote: From Traditional to Modern Marketing Powered by Data, Focused on Outcomes

Keynote

Description: Many traditional marketing organizations today like IBM are facing many pain points as it relates to marketing focused activities. A major disruption in how we market and communication with our costumers is happening. IBM is working hard to change that; to create a modern, digital marketing discipline that is constantly evolving to leverage data-driven […]

All Company Sizes All Levels B2B and B2C Data Digital Marketing & Communications Innovation Technology
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