Digital Marketing Strategist & Speaker
Marisa Lather is a digital marketing strategist and speaker based in St. Louis, Missouri. With a marketing specialization in content creation and engagement, she develops and executes online marketing strategies that include inbound, social, and influencer relations to create purposeful and meaningful content for brands. She is actively engaged in her community holding positions at TEDxGatewayArch and as St. Louis chapter president of the Business Marketing Association.
Description: “Newsflash: you don’t really “create” a personal brand. You already have one. In this session, marketing leaders in the area share how they marketed their most valuable asset: themselves. The panelists with the process they went through to establish their own personal brand followed by a group discussion on ways to get the most […]
Description: Eight seconds. That’s all you have to capture the attention of the average American. So says Microsoft Corp. How can you manage with so many others, including big corporations with big budgets, clamoring for your customers’ attention? Like it or not, digital marketing has become vital to business success. Word of mouth no longer […]