Lori Feldman

Founder at The Database Diva

About Lori

I help rapid growth B2B sales organizations implement marketing automation systems that identify, nurture and close more profitable sales opptys faster.

First we find the hidden profit centers in data you already have. Then we create segmented messaging that attracts future buyers to your unique solutions (lead generation) and persuades them to become enthusiastic customers (lead nurturing and conversion).

Our tool of choice is Hatchbuck because of its ease of use, must-have nurture features and affordable pricing. But we are software agnostic and work with companies who love Infusionsoft, Pardot, Marketo, ActiveCampaign, Act-On, etc.

When not focused on digital sales funnels, I like to exercise my right brain as a mixed media artist, quilter and consumer of Amazon Prime Original TV.

My Sessions

Panel Session – Prevent Marketing Automation Misfire With These Hidden Secrets

Visual IQ Room

Description: Marketing automation is one of the hottest tends in digital marketing, and for good reason. If implemented correctly it has the ability to accelerate sales and automate communications throughout the entire customer lifecycle. But if rolled out badly it can be a major boat anchor for your business. Join this panel of marketing automation […]

All Company Sizes All Levels B2B Digital Marketing & Communications