Senior Research Analyst at FleismanHillard
Kyle has spent the last four years working in social/digital strategy, digital advertising, and social listening/analytics. You can find him in creative brainstorms, paid media strategy sessions, persona building exercises, and generally anywhere serving craft beer. He’s currently focused on dispelling myths about Millennials and the definition of the word “insight.”
Kyle’s current and past clients include: YouTube, Steak ‘n Shake, Cetaphil, AbbVie, AT&T, Asgrow/DEKALB, Ameren, and Mobil on the Run.
Description: In this session you will learn about the tools that can be used to measure the return of your marketing and social media investments, the best practices for attributing conversions back to your spend, and how to meaningfully align metrics that measure the success of your business.