Sr. Director of Engagement at Under Armour
Katie is currently the Sr. Director of Engagement at Under Armour. She manages content and engagement across the UA Connected Fitness ecosystem including MyFitnessPal and MapMyRun.
Previously, Katie worked in digital marketing at Marriott International and Nickelodeon. In 2015, she was named ’40 under 40′ by Brand Innovators. She comes from a start-up background where she discovered her passion for digital technologies. Katie graduated from Princeton with a B.A. in History and NYU with a M.S. in Integrated Marketing.
Description: Content marketing, native content, sponsored content, social content, branded content, content as advertising…the list goes on. In this session, we will unpack the new content spectrum and examine the content strategies and roadmaps that brands, publishers and companies are crafting to help reach their business and marketing goals.