Manager, CRM Center of Excellence at Nestlé Purina North America
Dynamic marketing professional with expertise in digital and CRM strategy and technology. Adept at developing innovative programs that deliver meaningful experiences to consumers and value to the organization. Karen has a deep knowledge of CRM and has helped build a best-in-class enterprise solution for Nestle Purina Pet Care. As the CRM Center of Excellence, Karen is responsible for providing Purina brands with insightful, data enabled strategies and best practices to better understand their consumers and optimize their experience across channels. A highly-motivated and performance-driven professional with a passion for data and technology.