speaker-info

John Auble

Marketing Program Manager at Wells Fargo

About John

John is Vice President, Marketing Program Manager on Wells Fargo Advisors Financial Advisor (FA) Marketing Team. John Auble is an executive-level manager with more than 25 years of experience creating, implementing and tracking marketing, advertising and communications programs with increasing responsibilities in branding and digital strategy.
He is currently a marketing program manager on the FA Marketing Team within Wells Fargo Advisors and has 21 years of FA marketing experience.
His current job responsibilities include:
• Generating and managing online sales leads for the various distributed sales channels to convert into new accounts and net new assets under management (AUM)
• Developing FA marketing automation capabilities within the MyMarketing platform (marketing resource platform)
• Creating marketing pilots and programs for FAs that leverage digital media and also Wells Fargo enterprise marketing group’s best practices/successful programs & approaches
John began his career with the Wells Fargo Advisors as a senior advertising copywriter and has progressed, launching and managing the firm’s first public Web site, client online account access, FA Web page system and Email Express (compliance approved email blast system) prior to his current role. He began his career in direct response/direct mail and the full-service advertising agency business.

My Sessions

Panel Session – Prevent Marketing Automation Misfire With These Hidden Secrets

Visual IQ Room

Description: Marketing automation is one of the hottest tends in digital marketing, and for good reason. If implemented correctly it has the ability to accelerate sales and automate communications throughout the entire customer lifecycle. But if rolled out badly it can be a major boat anchor for your business. Join this panel of marketing automation […]

All Company Sizes All Levels B2B Digital Marketing & Communications
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