Jessica Liu

Senior Analyst at Forrester

About Jessica

Jessie serves B2C Marketing Professionals with a focus on social marketing. Her research covers the types of strategies and technologies marketers can use to win, serve, and retain customers in a rapidly changing social media landscape. Prior to joining Forrester, Jessie spent 10 years on the marketing agency side, working closely with leading B2C and B2B brands to define and execute their digital go-to-market, acquisition, and retention strategies. She led and managed agency teams specializing in branded content, social media, native advertising, influencer marketing, sponsorship and events, and offline-to-online customer journeys. Her industry experience spans Fortune 100 brands in financial services, technology, telecom, and retail. Jessie holds an MBA from The University of Chicago Booth School of Business and a B.A. from The University of California, Berkeley in political science.

My Sessions

Executive Roundtable featuring Forrester Research and IBM

Coegi Room

Description Join executives from Forrester Research, IBM, Microsoft, mCordis, Return Path, Yahoo, Ogilvy One and more in a 1 hour discussion to moderated by Purina and FleshmanHillard.  Followed by another hour of conversation opened up to the floor for questions of our panelists. Click here to learn more about the executive roundtable and how to register


Keynote: Am I Really Reaching Gen Z On Social Media (And Do They Even Care)?


Description: Don’t worry; you’re not the only one wondering. Marketers argue that social media lets them reach younger audiences like the enigmatic Gen Z (ages 18-27). But the real question is not whether Gen Z is on social media but rather if they want to engage with brands on social media at all — and […]

All Company Sizes All Levels B2C Digital Marketing & Communications Social Media Marketing & Communications