Partner at Creative Anvil
Jenny is a Digital Strategist and Entrepreneur. As the co-owner of Creative Anvil, a digital and analytics agency based in St. Louis, she enjoys helping brands find success online in a real, measurable way. Creative Anvil leverages robust user analytics to ensure each clients’ digital presence makes a meaningful impact to their bottom line. The agency’s strategies are measured and specific and their proprietary Conversion Rate Optimization (CRO) program continuously improves our program results.
Prior to owning Creative Anvil, she worked at Coolfire Studios, Brighton, Amazon, and started, grew, and sold a digital agency based in Seattle, WA.
A strong proponent of female entrepreneurship, Jenny founded WEST (Women Entrepreneurs of St. Louis) in 2011 and later merged the organization with MVF. Jenny regularly mentors female entrepreneurs and speaks regularly at industry (digital marketing), local (St. Louis) and entrepreneur-focused events and is the mom to two energetic, young boys.
Description: In this session you will learn about the tools that can be used to measure the return of your marketing and social media investments, the best practices for attributing conversions back to your spend, and how to meaningfully align metrics that measure the success of your business.