Market Strategy Director, Marketing Cloud at Salesforce
As one of my favorite fellow SCRM cohorts has been known to intone after many a conference call: You can’t automate your way out of bad process!
I enjoy the challenge of understanding the business need while implementing and refining solutions that deliver something great to the customer, the employee, the executive, and the organization as a whole. My mission: solutions by design must deliver actionable metrics and support strategic priorities! My goal: Help my clients maximize results in a way that adds value to the customer/constituent.
Description: Higher Education Institutions use the term “Cradle to Grave” to define their vision of the optimal engagement lifecycle. From the first onesie emblazoned with beloved crest of a parent (or grandparent) alma mater, to application, matriculation, graduation, supporter, and beyond, today’s colleges and universities are faced with a constituency who expects effective, relevant, personalized […]