Solution Architect for Adobe
Jameson O’Guinn is a Solution Architect for the Adobe Marketing Cloud. He helps his clients build roadmaps and organizational plans to meet their business objectives and deliver value from their marketing technology investments. He previously worked as a Senior Consultant and Optimization Manager at Adobe, partnering with clients like Comcast, Bank of America, Marriott, and AARP to improve user experience and increase conversion rates.
Jameson holds a bachelor’s degree from the University of Illinois at Urbana-Champaign. He is a three-time winner of “most Irish name” at companies where he has worked. Jameson currently lives in Saint Louis and can often be found enjoying a cocktail at Blood & Sand downtown.
Description: In this session you will learn about the tools that can be used to measure the return of your marketing and social media investments, the best practices for attributing conversions back to your spend, and how to meaningfully align metrics that measure the success of your business.