Ho Kim

Assistant Professor of Digital and Social Media Marketing at University of Missouri - St. Louis

About Ho Kim

Assistant Professor of Marketing at Azusa Pacific University.
Business Consultant in the Telecommunications Industry (2001 – 2006)
Software Engineer (1999 – 2001)

Specialties: Econometric/Statistical Modeling for Marketing Problems related to
– Dynamic Advertising Effectiveness
– Long-term Effects of Marketing Activities
– Consumer Online Search
– Online Word-of-Mouth
– Marketing ROI and Attribution Modeling
– Customer Lifetime Value and Customer Equity in the CPG industry

Proficient Skills
– Estimation of complex customized econometric models using MATLAB and R
– Econometric modeling using E-views
– Large-scale data manipulation using SAS
– Internet data collection using Perl and iMacros (web scraping and parsing)

My Sessions

Free-to-Paid Transition of Online Content Providers: An Empirical Analysis of U.S. Newspapers’ Paywall Rollout

Perficient Digital Room

Description: Whether and when to move from a free to a paid service model and whether to offer free service during high demand periods are important questions for online publishers. We provide insights on these questions by examining the effects of the paywall rollout of U.S. newspapers on their website traffic. We find that most […]

Academic All Company Sizes B2B and B2C Data Innovation Intermediate/Advanced Level