Assistant Professor at Webster University
Dr. Eric Rhiney is an assistant professor of marketing in the George Herbert Walker School of Business and Communications’ Department of Management. This is a position he has held since 2010. While he has taught many of the courses offered; his concentration has focused on marketing research, marketing strategy, and digital marketing. He also teaches survey design in the Doctorate of Management program. In addition to teaching, Eric has a number of research interests including digital marketing, cross-cultural marketing, marketing pedagogy and branding. He has presented his research at a number of prestigious conferences including the American Marketing Association, Cross Cultural Research Conference and Academy of International Business. In addition, he has presented in Hawaii, Las Vegas, San Diego and Milan, Italy.
Eric, a native St. Louisan, was born January 4, 1969, graduated from University City High school, earned a BSBA from the University of Central Missouri, a Master’s Degree from Webster University and his Ph.D. in Marketing and International Business from St. Louis University.
Prior to graduating, Eric worked in the field of marketing research and database for over ten years, first as a Marketing Project Manager for Business Response – a consulting firm, next, as a sales analyst for Hager Hinge, one of the oldest existing manufacturing companies remaining in St. Louis. Eric has been involved in doing research for such prestigious companies as Chrysler, Pizza Hut, Monsanto and The United States Army. In addition, Eric ran his own marketing research consulting group, EFR Funnel Marketing, for over three years providing research for small and mid-sized businesses.
While Eric is seen as a lighthearted person that can see the positive side of any situation, he is known for his ability to quickly and critically assess situations. As such, he has a knack for identifying problems and providing solutions. It is for this reason he has been consulted concerning a variety of organizational structures including entrepreneurial ventures, non-profit organizations.