Sr.VP, Media Director at DICOM
Eric has spent his 20+ year career working with brands such as Welch’s, Hardee’s, Harrah’s Entertainment, Monsanto, Michelin, and a small town at west he can’t talk about since what happens there, stays there. His experience combines both B2B and B2C in categories such as travel, CPG, retail, agriculture, healthcare, and utilities.
Originally from New York, Eric has done everything from Television sales and production to Strategic Account planning. His experience includes large media focused agencies such as Initiative and MPG, to full service agencies such as OsbornBarr and R&R Partners, to boutique agencies like Agency 212 and RM Associates.
Currently, Eric is Sr. VP, Media Director with DICOM Marketing Service’s overseeing the company’s strategic planning for brands locally, nationally, and internationally across all media channels. DICOMs focus is to partner with brands and agencies to make big data both actionable and accountable. Tying true ROI metrics with real-time attribution modelling, and delivering measurable results.
In addition, Eric is a co-founder of 314 Digital, a non-profit organization dedicated to keeping the digital marketing community in St. Louis connected and educated. He is also an Adjunct Instructor at the University of Missouri St. Louis teaching Digital Media strategy and tactics, is an active contributor to the UMSL Marketing Advisory Board.