Director, Product Leadership at Nielsen
Elizabeth King is a Director of Product Leadership at Nielsen. She specializes in product development and strategy with a focus on campaign resonance: how consumers are responding to TV and/or digital campaigns, emotionally or otherwise. She has been integral in the launch of Nielsen’s TV Brand Effect in international markets and is currently working on developing user interfaces for clients and internal researchers.
Elizabeth has a diverse background in editing and education and taught literature in New York City and Istanbul, Turkey, prior to joining Nielsen via an acquisition.
Elizabeth has a BA in English from Dartmouth College and a MS in Education from Fordham University. She lives with her husband and baby in Brooklyn, New York.
Description: It used to be simply TV, now campaigns run cross-platform aiming for ever more specific audience targets. In this digital-driven world, do the old creative best practices still apply? And how do you effectively engage your target demographics now that you can reach them so efficiently? We’ll explore the keys to creating memorable digital […]