Digital and Social Media Marketing Strategist, Blogger, and Speaker
Brianna Smith is a Digital and Social Media Marketing Strategist specializing in creating and implementing inbound marketing strategies for small and large companies. She currently serves as the Integrated Marketing Manager at TeraRecon, the largest independent provider and a global leader in advanced image processing innovation for CT, MR and PET; where she develops cross-departmental digital marketing strategies to nurture and grow TeraRecon’s global customer base.
Brianna is the creator and author of the popular blog Being Your Brand, and runs a large Twitter following focused on connecting with and educating others on digital marketing. She is also an Adjunct Professor at UMSL where she teaches the Social Media Strategy course for the Digital Marketing Certificate program. Brianna is the Digital and Social Communications Director for the record breaking Midwest Digital Marketing Conference, and has served as the Vice President of the Social Media Club St. Charles.
She began her career as a Brand Strategist at Mudbug Media, an interactive media agency in New Orleans, where she was responsible for the creation and implementation social media strategies for key clients, including independent medical practices, top-tier universities, regional hospitals, and Fortune 1000 global corporations. Prior to her current position at TeraRecon, Brianna was the Digital Marketing Manager at Fpweb.net, a leading managed hosting provider, where she was in charge of their lead generation marketing efforts, including social media strategy, SEO, website strategy, PPC, email marketing, and event promotion.
Description: “Newsflash: you don’t really “create” a personal brand. You already have one. In this session, marketing leaders in the area share how they marketed their most valuable asset: themselves. The panelists with the process they went through to establish their own personal brand followed by a group discussion on ways to get the most […]