Alberto Brea

Executive Director, Engagement Planning at OgilvyOne Worldwide

About Alberto

Integrated marketing communication consultant with 15 years of experience in managing brand strategy development, consumer research and multi-channel relationship marketing programs in the U.S., Latin America, and global markets. Postgraduate education includes an MPA in International Economic Policy, MS in Integrated Marketing and an MBA

Specialties: Brand strategy development, digital strategy, relationship marketing, customer segmentation, qualitative and quantitative research, business case development, economic market assessment and forecasting

Industry expertise: Technology, financial services, military recruitment, healthcare, consumer package goods, retail and telecommunication

My Sessions

The pursuit of irrelevance in the age of abundance and algorithms

Stirista Room

Description: The days of being shy with content are gone. We need creativity more than ever to break through in the sea of content, but we need it made in real-time to make it relevant. Until now, we had kept these two worlds apart: the creative world and the data and tech world. Hence, our […]

B2B and B2C Creative Digital Marketing & Communications Innovation Intermediate/Advanced Level Medium/Large Companies

Executive Roundtable featuring Forrester Research and IBM

Coegi Room

Description Join executives from Forrester Research, IBM, Microsoft, mCordis, Return Path, Yahoo, Ogilvy One and more in a 1 hour discussion to moderated by Purina and FleshmanHillard.  Followed by another hour of conversation opened up to the floor for questions of our panelists. Click here to learn more about the executive roundtable and how to register