DMA Special Panel Session

Special DMA Sponsored Panel Session 
11:30 – 12:15 | April 12th Momentum Hall

Cross-Device Identification (XDID): Knowing Your Customer, Not Simply Their Device

At a time when mobile device usage is outpacing traditional computing, it is no surprise that consumers are demanding seamless cross-device marketing and media experiences. The typical consumer connects to content and advertising across three or more media devices, and consumers are becoming accustomed to seamless cross-device experiences. Marketers and media companies strive – and struggle – to deliver on this growing expectation. The problem is that cross-device identity technology is still developing. And often, marketers, agencies and publishers – the buyers – aren’t fully aligned on what’s achievable from cross-device solution providers – the sellers.

The Data & Marketing Association’s XDID Initiative has delivered impressive and actionable insights and tools to help bridge the expectation gaps for buyers and sellers of XDID – including common nomenclature and even an RFI template available to the industry. Learn more from this panel moderated by DMA XDID Initiative Leader, LiveRamp and a panel of XDID experts from Adobe, Stirista and more.


*Admission is FREE for 2-day MDMC pass holders.



$149 2 Day Full Access Pass
  • Access to all keynotes and concurrent sessions
  • Access to Exhibitor Alley
  • Access to Job and Career Fair
  • Morning and afternoon coffee and snacks
  • Goodie bag with swag
  • Invitation to opening night party
  • PowerPoints of all presentations
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$249 VIP Upgrade ~ 2 day pass
  • In addition to all the benefits of the regular 2 day pass you also get
  • Conference T-Shirt
  • One free food truck lunch voucher
  • Access to the VIP Lounge
  • Free audio of all sessions
  • Additional Food Truck Voucher
  • VIP seating during the keynotes on day 1
Buy Now