At a time when mobile device usage is outpacing traditional computing, it is no surprise that consumers are demanding seamless cross-device marketing and media experiences. The typical consumer connects to content and advertising across three or more media devices, and consumers are becoming accustomed to seamless cross-device experiences. Marketers and media companies strive – and struggle – to deliver on this growing expectation. The problem is that cross-device identity technology is still developing. And often, marketers, agencies and publishers – the buyers – aren’t fully aligned on what’s achievable from cross-device solution providers – the sellers.
The Data & Marketing Association’s XDID Initiative has delivered impressive and actionable insights and tools to help bridge the expectation gaps for buyers and sellers of XDID – including common nomenclature and even an RFI template available to the industry. Learn more from this panel moderated by DMA XDID Initiative Leader, LiveRamp and a panel of XDID experts from Adobe, Stirista and more.
*Admission is FREE for 2-day MDMC pass holders.